The Messina brothers are Yesmoke| a little tobacco company based in Turin| Italy. Originally| Yesmoke was an online store for cheap cigarettes| selling mainly PhilipMorris to millions of customers around the world. When sales reached over one hundred million a year| "Big Tobacco" sued them for 550 million dollars| obligatingthem to shut their website down. As a result| the two brothers decided to build their own cigarette manufacturing company on the outskirts of Turin| taking the fightto Philip Morris in an effort to level the playing field. But today| the Italian government and their severe regulations have changed the course of this on-goingdebate...

It's like a gangster movie: there are no good guys| just small bad guys fighting big bad guys. Who's going to win this unfair battle? David or Goliath?